Social media marketing is a relatively new marketing channel. The word relatively is used because it's been around in one form or another since the late 1990s, but it's still new compared to traditional marketing channels like advertising in newspapers, radio, and TV. Social med... ...More

Brand marketing is that nebulous concept of marketing that everyone understands, but no one really knows how to do, because there's just so much to it. A brand marketing campaign can include anything from websites to brochures to coupons to social media. Here are three brand m... ...More

Social media marketing books are some of our favorites around here. While we know a lot about social media marketing, we can — and do — learn something new whenever we pick up a new book. New tactics, new strategies, new ideas. But we learned something brand new from No Bullsh... ...More

SEO SEM can be some of the most affordable small business branding, because it can be free or inexpensive in its execution. SEO SEM — also called search engine optimization/search engine marketing — is the idea that by optimizing your website to be more easily found by search eng... ...More

Social media SEO is starting to grow in importance for marketers who are trying to be found on the web. Social media SEO is different from regular SEO (search engine optimization), because it no longer relies on on-site optimization, or even backlinking strategies. Instead, so... ...More

The brand management predictions for 2012 will be gearing up here in the next few months, but most of the soothsayers and fortune tellers will ignore the rest of 2011 in a vain attempt to be first for next year — like the New Hampshire presidential primaries. However, there are a... ...More

Digital marketing shouldn't be limited to just B2C companies. There are plenty of B2B businesses that have seen great success by marketing their products and services online, using different social networks. Here are five digital marketing tips for any B2B marketer to use. Digit... ...More

Marketing brands in social media is not as difficult as it might seem. To some marketers, it may seem like a big headache and not worth pursuing. But when you consider the state of mainstream marketing and advertising, and where most of the buyers are spending their time, marketi... ...More

Brand marketing in a down economy may seem like a daunting task. After all, just 10 years ago, there were larger budgets to throw at a campaign. Measurement wasn't as important, because we relied on the same tried and true technology, like TV and radio advertising, print advertis... ...More

Food sweepstakes, free food giveaways and contests are gaining in response of consumers communicating in social media.  The Free Grocery Giveaway offers consumers a chance to win free groceries for a year, with a dozen other free grocery store certificates and free food offe... ...More

Online reputation management is nothing you can take lightly. If you're a small business owner, entrepreneur, or even job search candidate, your online reputation management is more important now than it was 15 years ago. That's because people can just Google your name to se... ...More

Social media marketing is making a difference for some businesses, and the proof is in the pudding. A recent study, the Integrated Social Media Sales Impact, by the Ogilvy agency and ChatThreads showed that people are more likely to spend money if they are exposed to social media... ...More

Brand management is more than just creating websites and brochures about a particular product. It's more than just placing ads in print and broadcast media, attending trade shows, or sponsoring special events. It's more than color schemes, and whether your logo is used properly. ... ...More

Reputation management is one of those tricky areas where there is not much room for error, if it is not managed correctly. Reputation management, the art of monitoring and maintaining a company's reputation online, involves answering customer questions, solving complaints, and fo... ...More

Social media marketing is the latest channel for companies to promote their products and services to their customers, and given its rapid rise, it looks like social media marketing will be around for a while, especially if companies keep having this kind of success. In 2009, t... ...More

Brand management professionals made a shocking discovery over the last couple of years: they learned they no longer own their brand, their customers do. Brand management pros have always jealously guarded their brand, making sure they controlled the images and logos, the color... ...More

Social media can be a real head scratcher for some people. A lot of business owners struggle with the same question after they've decided to enter the world of social media: where do I start? Most of the people we talk to are all wondering about the same four major social medi... ...More

Social media is making marketing people lose control. Social media is changing the way they do business. That is because the marketing department is no longer in charge of the message, the customers are. The marketing department works hard, creating collateral, designing logos... ...More

Social Media Case Study - Dove Beauty Pressure - Brilliant Social Marketing Supporting social causes is indeed a great way for big brands to leverage social media. Dove gained over 12 million views on the video marketing campaign in a short time. The campaign cross markets T... ...More

Brand Managers:You Don't Define Your Brand Message Anymore. Your Customers Do. You may be the brainy blonde. But Brainy Blonde Brands celebrates consumers who are molding the brands such as that of your company. The consumers are molding brand recognition, brand accepta... ...More